Bayside SOS is a specialist Taxation and Accounting Services company servicing Melbourne’s Bayside area. We were approached by the firm to develop a brand identity and website.

The unique name (Son of Sergio) is a reference to the founder’s father, a well known accountant in the Melbourne area. As odd as this seemed, it was a welcomed opportunity to think outside the box.

We began by developing a logo that referenced family tradition in the form of an emblem, with a navy and red colour palette to reflect the bayside’s famous yachting culture and beach lifestyle.

Once established, the identity was rolled out across some typical forms of stationery and a simple, on-brand website was developed.