Zaatar Central
Creative Direction / Brand Identity / Web Development
Creative Direction / Brand Identity / Web Development
A strong brand identity is an essential ingredient for success in the hospitality industry.
Zaatar Central recently engaged us to develop an identity for their Lebanese inspired bakery and café.
‘Zaatar’ is a Middle Eastern blend of ground herbs and spices. Zaatar is dark green in colour, which provided immediate inspiration for the colour palette, while the non-symmetrical circle was inspired by the shape a hand shaped dough.
We added a variation of the logo that uses a traditional rendered drawing of an olive branch.
We selected a suit of typefaces that are mostly traditional, but with a subtle eastern influence which is especially noticeable in the logotype.