Natvia is a great tasting sweetener made from 100% naturally sourced GMO-free ingredients.

After noticing an influx of unique visitors searching for recipes on their website, Natvia employed us to explore the possibilities of a recipe-focused platform, rather than product-based. Natvia is crafted specifically for baking and cooking, so this made sense from a brand development standpoint.

We applied brand analysis, UX, creative direction and web design, rebuilding their website from the ground up that encourages users to search Natvia’s extensive database of recipes. We also added the ability for users to add their favourite recipes and articles to personal collections (recipe books). This gave their customers the ability to create custom menus to print or share across various social media platforms.